I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
You’re a campaigner, or organiser. You know intuitively that some of your members or supporters are more active than others. They encourage other people to get involved, join, volunteer or sign up. They’re enthusiastic, loyal advocates of your organisation or union and sing your praises to their colleagues, friends and family. They’re promoters. Here’s the [...]
I had the great fortune to work for the Obama for America campaign for two and a half months in Massachusetts and New Hampshire. I believe there are many elements of his campaign that unions could learn from. Of course, the organising model that Obama adopted was based on Marshall Ganz and Saul Alinsky. Nevertheless, [...]
Unions around the world face very harsh organising and industrial environments in which to grow, thrive and stand up for the interests of their members. This point was made several times over the course of the two-day LabourStart International Solidarity Conference that I spoke at today. Because of the often exceptionally extreme factors that unions [...]
I was recently involved in a fast-paced advocacy campaign aimed at quickly raising the profile of a petition supporting people with a disability. The online campaign was spread quickly using social media and email marketing. I worked with several groups and was able to get some insights into email marketing standards for open rates and [...]
If you could do one thing to dramatically improve the effectiveness of your online campaigning, it would be to use targeted landing pages on your union’s online campaign efforts. The reason landing pages should be a part of every union’s online toolkit is that they are exclusively intended to encourage visitors to take action. The [...]