Communicator | Online Strategist | Considered Opinions
I recently stumbled across the website of Illinois Education Association (Regions 14 & 62) which I think is an excellent example of a union using an inexpensive Premium WordPress Theme to create a professional, feature rich website. It’s worth highlighting this website to give union communicators and officials an example of what can be achieved [...]
Some very interesting research by the GfK Roper Group into what reasons were important when deciding to buy a brand may be of some use for unions thinking about recruitment. The research (from 1992) looked at the reasons that people bought brands, and according to the report, “knowing what to expect from a product because [...]
In Australia, around 2 million working people are members of a union. Across the world, tens of millions more have joined their union. With the myriad public campaigns, collective bargaining, and workplace activity that unions engage in competing for attention from workers and the community, it is essential that unions effectively community and market their [...]
At the end of September, Facebook announced massive changes to pages, profiles and its “social graph”. For union communicators just getting the hang of setting up a Facebook page for their union or their campaign, what do these changes mean? Thankfully, Wildfire, a social media marketing company, has produced a good summary of the changes [...]
Research conducted by Swinburne Universityprofessor Dr Rajesh Vasa and internet firm MailGuard into social media habits of 50,000 workers has revealed that the average worker spends between 30 to 60 minutes online for personal reasons each day. While other studies have drawn on consumer data and qualitative research, this is the first to scrutinise individual [...]
Deloitte’s third annual State of the Media Democracy report was recently released and it has some interesting reading for union communication professionals. Within that decision-making process, recommendations continue to be a powerful influence. Overall, 53% of respondents said they had decided against making a purchase based on an online recommendation, but among 18-24- and 25-34-year-olds [...]
Museums face a profound challenge – explaining potentially very complicated exhibits to diverse audiences that are both accessible and accurate. There is a growing field of study focusing on how to make exhibit labels as effectively as possible without “dumbing down” the information. Recently I read an interesting article by Jennifer Blunden – Dumbing down [...]
As membership based organisations, unions regularly send emails to their members. Most members accept – and even expect – regular email updates from their union. Despite this, unions should still respect the principles of good email etiquette when it comes to unsubscribing and permission-based sending. This is especially the case when your union is running [...]
I’ve had a recent surge in traffic from an interesting website, HR Communicator, pointing to my article showcasing union websites. This should be a salutarywarning that as unions become more active, management of the companies where your members work will be checking your website. Of course, this shouldn’t scare you – just be aware of [...]
Google has updated its Search Engine Optimisation (SEO) guide – two years after it first published it. Search engine optimisation is very important for all websites – but union websites are serial offenders when it comes to SEO. Simply put, SEO is about making your website easy for search engines like Google, Bing and Yahoo [...]
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