Research conducted by Swinburne Universityprofessor Dr Rajesh Vasa and internet firm MailGuard into social media habits of 50,000 workers has revealed that the average worker spends between 30 to 60 minutes online for personal reasons each day. While other studies have drawn on consumer data and qualitative research, this is the first to scrutinise individual [...]
Deloitte’s third annual State of the Media Democracy report was recently released and it has some interesting reading for union communication professionals. Within that decision-making process, recommendations continue to be a powerful influence. Overall, 53% of respondents said they had decided against making a purchase based on an online recommendation, but among 18-24- and 25-34-year-olds [...]
Museums face a profound challenge – explaining potentially very complicated exhibits to diverse audiences that are both accessible and accurate. There is a growing field of study focusing on how to make exhibit labels as effectively as possible without “dumbing down” the information. Recently I read an interesting article by Jennifer Blunden – Dumbing down [...]
As membership based organisations, unions regularly send emails to their members. Most members accept – and even expect – regular email updates from their union. Despite this, unions should still respect the principles of good email etiquette when it comes to unsubscribing and permission-based sending. This is especially the case when your union is running [...]
I’ve had a recent surge in traffic from an interesting website, HR Communicator, pointing to my article showcasing union websites. This should be a salutarywarning that as unions become more active, management of the companies where your members work will be checking your website. Of course, this shouldn’t scare you – just be aware of [...]
Google has updated its Search Engine Optimisation (SEO) guide – two years after it first published it. Search engine optimisation is very important for all websites – but union websites are serial offenders when it comes to SEO. Simply put, SEO is about making your website easy for search engines like Google, Bing and Yahoo [...]
Possum Pollytics reports on the 2010 professional rankings for honesty, conducted by Roy Morgan. The rankings are part of a ten-year series and asks people to rank various professions on their “perceived levels of honesty and ethical standards”. The list is an interesting one in and of itself, but I’m particularly concerned about the ranking [...]
In my line of work, I hear a lot of opinion expressed as fact. A common one is that “union members don’t want our communications to look too corporate”, or “our members want a lot of detail, not a short summary”, or “our slogan should be ‘screw the boss’ or something like that”. You get [...]
Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The [...]
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