This is the website of Alex White, in Melbourne Australia, a campaigns and communications professional working in the trade union movement.

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Tag Archives: union

Delegates key to union power

Back in 2003-04, David Peetz and Barbara Pocock (from Griffith University and the University of Adelaide) conducted a survey of 2500 union delegates to examine the power of workers in their workplace. You can download the paper here (pdf).
The paper on the report is definitely worth reading and at 11 pages (many of which are [...]

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What union members want from their union’s communications

In my line of work, I hear a lot of opinion expressed as fact. A common one is that “union members don’t want our communications to look too corporate”, or “our members want a lot of detail, not a short summary”, or “our slogan should be ’screw the boss’ or something like that”. You get [...]

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Key messaging advice for unions

Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.)
The messaging quadrant
The essence of [...]

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Using Google Docs in your union campaign

Google Documents is a free online service that provides word processing and spreadsheets that are stored online (in the “cloud”).

Google Docs basically allows you to mimic Microsoft Word, Excel and Powerpoint. The main feature (in my view) is that it is online, so it can be accessed from any computer connected to the Internet, and [...]

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Seven ways for unions to use Twitter

Twitter is definitely one of the new cool things on the Internet – the epitome of “Web 2.0″. Unions have traditionally been slow in their uptake of new technology. A quick survey of many union websites show that they are seriously out of date (technology wise, if not their content). Many union leaders and officials [...]

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