I am Alex White, a progressive campaign strategist, social marketer and policy activist.
Getting your page’s updates in the newsfeeds of your fans and supporters on Facebook is the key to making the most of this powerful social media platform (and of course, your union has a social media strategy, right?). On this feed, “you can see different comments, status changes, tags, likes, videos, photos, and links, which [...]
University of Warrick academic Jeremy Waddington and UNISON national officer Allan Kerr authored a fascinating article for the Industrial Relations Journal, Membership retention in the public sector. The article examines membership retention in one of the United Kingdom’s largest public sector unions, UNISON, with over 1.3 million members. Waddington and Kerr surveyed 5000 members to [...]
Calls to action should be the life-blood of your union’s campaign website (and indeed, your main union website). Whether you want the visitor to join your union, send an email, donate to a strike fund or subscribe to your union newsletter, your website should be geared around encouraging visitors to your site to do something. [...]
I often get asked about union websites – and what makes a good website. There’s loads of general advice out there about how to get a fantastically designed website, and what goes into making them usable and interactive. Check out Smashing Magazine as a good place to start for general advice. You could also check [...]
There’s been a lot said about union websites – here’s four things we all know but are worth saying again. You’re not engaging anyone Your website doesn’t engage your members. Even if you allow comments. Even if you create a union “blog”. Even if you add a “share” or “tweet this” button to the bottom [...]