I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
An article I wrote for New Matilda has been published. It examines what lessons Labor could learn from the Obama 2012 campaign to win this year’s Federal election. You can read the article here, and I’ve reproduced it below. This month’s Newspoll boosted Labor’s hopes about the next election. The commentators and Twitterati who got [...]
At the start of September, I’ll be embarking on a two month journey to campaign for Barack Obama as an Organising Fellow based in Boston. There’s no doubt that supporting Obama’s re-election is the right thing to do. Despite the many failings of the Obama administration (as Maurice Blackburn lawyer Lizzie O’Shea pointed out to [...]
If you haven’t heard, Stephen Colbert, the “right-wing” counterpart to Jon Stewart on Comedy Central, recently announced that he was forming a presidential exploratory committee. He had earlier established a “Super PAC“, Making A Better Tomorrow, Tomorrow, and he has handed over control of the Super PAC to Stewart to comply with laws forbidding collaboration [...]
There’s no doubt that Obama’s online and grassroots campaigning infrastructure is second to none, but what can the rest of us without hundreds of millions in funding do to learn from his campaign achievements? Over at the “Web Profits” site, Alex Cleanthous has gone through “10 Lessons from Barack Obama’s Online Marketing Strategy“. This detailed [...]