I am Alex White, a progressive campaign strategist, writer, social marketer and policy activist.
Your union should have an overall strategy for its organising, industrial and other activities… but very few unions have an online strategy. Forming a clear vision for your union’s online campaigning can be difficult. Many of the decision-makers in the union may be unfamiliar with the Internet and online campaigning, social media, websites and email [...]
As a union, large or small, your website is a vital piece of your campaigning and communications efforts. Members, supporters and potential members come to your site for a specific reason, whether it’s to join, support a campaign or get contact details. You want to ensure that you answer their questions and use your website [...]
So, you’ve taken the steps to create your union’s website… but what do you do now to get people, your members, supporters and potential members, to visit it? This is the challenge that many unions face: bringing in new traffic for a purpose. After all, that’s how you will recruit more members, encourage more supporters [...]
More and more unions are starting up Facebook and Twitter accounts, but the fact is that your union’s website is much more important than all your social media combined. In Australia, there are more people using social media than ever, but when it comes to actually interacting with your union in a meaningful way (such [...]
I am releasing my third free e-book, which compiles my articles on campaign websites, online design and effective Internet campaigining. This e-book, Online Campaigning: A primer for unions shows you how to get the most from Web-based communication and campaigns for your union. By campaigning online, you can speak directly to your members, supporters and [...]