Updated: Introduction to Digital Campaigning for Unions
The Introduction to Email Campaigning for Unions has been completely updated and incorporated into the Introduction to Digital Campaigning for Unions.
I am releasing my second free e-book for unions, this time focusing on using email for union campaigning.
Introduction to Email Campaigning for Unions
This e-book looks at a widely used — and often misused — online campaigning tool: email.
While some online campaigners have written the obituary for emails in this age of social networks, the reality remains that email is largest online activity across every demographic.
For unions, email is a powerful campaigning tool that can easily, inexpensively and personally reach 1000s of members at a time. No other communication tool can replicate this. Almost everyone in Industrialised nations (Australia, the US, Europe) has access to email.
Unfortunately, I have seen many unions “do email wrong”. Whether it is breaking basic etiquette, not using tracking software, sending bulk email using Outlook, or failing to include a call to action, unions are serial offenders when it comes to email campaigning.
In this free 26 page e-book, you will find:
- Why unions should care about good email campaigning
- Advice on the art of writing better union emails
- Email etiquette and how to avoid bad practices
- Understanding email analytics
I hope you find this e-book useful.
If you haven’t downloaded my Social Media for Unions e-book yet, you can get a copy here.