Alex’s blog about strategy, campaigning, growth, politics and climate (among other things).
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Why digital innovation must be on the agenda for your union
As a union leader, it’s important to stay aware of the newest digital innovations and technology in order to increase membership and support existing members. To really stay ahead of potential disruption – in a world where digital innovation is essential and disruption more frequent – unions need to use new digital technologies to become… Read more
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Member insights crucial for union growth
Before you start your union growth program, it is essential to have reliable, high quality insights about your members and potential members. Within various industries like data and manufacturing, there is a management truism called the “1-10-100 Rule“. The 1-10-100 Rule, states that it costs exponentially more money to identify and correct errors the longer… Read more
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Three strategies to improve your union’s member retention
The difference between a union that is growing, and one that is not, comes down to your member retention. Retention is the real secret to true growth. Most unions have no problems with recruitment, but end up signing up as many new members as the number of members who resign or retire. A major and… Read more
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What I’m reading (Apr 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Union growth AI and the future of work Campaigning, organising and digital/social media Media, news and culture Read more
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Union websites to look at for inspiration in 2023
This list for 2023 updates my 2020 list of effective, engaging and inspiring union websites. All effective union websites have several common elements. They are engaging, professionally designed, optimised for mobile devices, load very quickly, and have clear calls-to-action that invite workers to join, get active or find out more about the union’s campaigns or… Read more
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What I’m reading (Mar 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Unions, workers and the economy Union growth AI and the future of work Campaigning, organising and digital/social media Digital strategy Media Read more