Alex’s blog about strategy, campaigning, growth, politics and climate (among other things).
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One simple thing to supercharge your union’s comms
Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away Attributed to Antoine de Saint-Exupéry The secret to strong messaging for unions is to just say one thing. Just one. Unfortunately, in our over-communicated modern societies, you don’t get to say five… Read more
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Functional capability is a necessity for union growth
Growing your union requires your union’s staff and leadership to have contemporary, functional capabilities and skills — which are increasingly specialised and digital in nature. Developing these capabilities within your union is a must-have for unions that want to grow and win for their members. Organising, industrial and legal, member support, communications and marketing, campaigning,… Read more
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Quick growth hacks for your union (Jan 2023 edition)
Here are some quick growth hacks for your union’s communications, social media and digital organising & recruitment. This article adds to my earlier article about how you can “growth hack” your union. Growth hacking is a term used in the tech and start-up sector for techniques based on rapid, low-cost, experimental growth. The startups and… Read more
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What I’m reading (January 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Read more
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What I’m reading (December 2022 edition)
Links of interest for union leaders, campaigners and organisers, from around the internet. Read more
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We sent 10 million emails. Here’s what we learned
During the Federal Election, the ACTU sent more than 10 million emails. Over a month, we analysed those emails to try to learn what was effective and not effective. This week I released the case study of what we learned, at PowerUp, the final ATUI event of the year. You can email the ATUI (atui@actu.org.au)… Read more