Alex’s blog about strategy, campaigning, growth, politics and climate (among other things).
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Quick growth hacks for your union (Jan 2023 edition)
Here are some quick growth hacks for your union’s communications, social media and digital organising & recruitment. This article adds to my earlier article about how you can “growth hack” your union. Growth hacking is a term used in the tech and start-up sector for techniques based on rapid, low-cost, experimental growth. The startups and… Read more
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What I’m reading (January 2023)
Stories and links that are of interest or relevance to union leaders, strategists, campaigners and organisers. Read more
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What I’m reading (December 2022 edition)
Links of interest for union leaders, campaigners and organisers, from around the internet. Read more
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We sent 10 million emails. Here’s what we learned
During the Federal Election, the ACTU sent more than 10 million emails. Over a month, we analysed those emails to try to learn what was effective and not effective. This week I released the case study of what we learned, at PowerUp, the final ATUI event of the year. You can email the ATUI (atui@actu.org.au)… Read more
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The union leader’s blueprint for growth in 2023
Union growth has been at the front of my mind for the past three or more years, and I know almost all union leaders think constantly about how we can achieve sustainable membership growth. While some unions are growing — and growing fast — growth remains elusive for many other unions. Achieving membership growth that… Read more
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How concerned should unions be about privacy and data security?
The recent high profile data security breaches in Australia (and around the world) have highlighted the vital importance of data security for unions. Data security regulation isn’t new, but the risks of breaches are now much more real and serious than five years or ten ago. How important should data security and privacy be for… Read more