Alex’s blog about strategy, campaigning, growth, politics and climate (among other things).

  • The union leader’s blueprint for growth in 2023

    The union leader’s blueprint for growth in 2023

    Union growth has been at the front of my mind for the past three or more years, and I know almost all union leaders think constantly about how we can achieve sustainable membership growth. While some unions are growing — and growing fast — growth remains elusive for many other unions. Achieving membership growth that… Read more

  • How concerned should unions be about privacy and data security?

    How concerned should unions be about privacy and data security?

    The recent high profile data security breaches in Australia (and around the world) have highlighted the vital importance of data security for unions. Data security regulation isn’t new, but the risks of breaches are now much more real and serious than five years or ten ago. How important should data security and privacy be for… Read more

  • Updated for 2022 – Introduction to Digital Campaigning for Unions

    Updated for 2022 – Introduction to Digital Campaigning for Unions

    It’s been a while since I updated, but I’m alerting you to my newly updated Introduction to Digital Campaigning for Unions, which has been published by the Australian Trade Union Institute. This introduction is a resource for small to medium sized online union campaigns, run by one or two people who may not be experts… Read more

  • What can unions learn for member recruitment from fundraising?

    What can unions learn for member recruitment from fundraising?

    If you’re a regular reader of this fortnightly-ish newsletter, you may recall that I’ve previous advocated that unions look to non-profit fundraising programs for lessons and tactics on recruitment. That’s why I’m sending you this short prompt: this Thursday, the Australian Council of Trade Unions has its latest Innovation Series on exactly this topic. More… Read more

  • Does your union need a digital strategy?

    Does your union need a digital strategy?

    Does your union need a “digital” strategy? At the risk of sounding contrarian, the answer is no. I’ve previously written that unions don’t need strategies, that digital platforms entrench corporate power and wrote an entire guidebook for unions on digital campaigning. So I’m obviously being provocative. My point is to emphasise that rather than having… Read more

  • Growth hacking your union

    Growth hacking your union

    I’ve written before that there are two ways to grow your union: sign up new members, and retain existing members. You need both to successfully grow and build power. Most unions are familiar with the tried and true ways to grow: organising and recruitment blitzes, training delegates, attending inductions — even advertising online. But there’s… Read more