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Science alone won’t change climate opinions, but it matters

This blog post is 6 years old. Please, when reading this, be mindful of its age. I’ve often highlighted useful articles about cognitive and behavioural insights that I believe are useful for unions and progressive campaigners. This time, I’ve decided to republish an entire article …

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Why unions should understand member lifetime-value

This blog post is 6 years old. Please, when reading this, be mindful of its age.All unions want to grow and increase their membership. Significant efforts and resources are devoted by unions to recruitment and the effort of signing up new workers to be members. …

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Defining your union’s promise and standing for something

This blog post is 6 years old. Please, when reading this, be mindful of its age.If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with …

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How to get members to talk about your union on social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union …

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Ten “prank-vertisements” for your campaign stunt inspiration

This blog post is 6 years old. Please, when reading this, be mindful of its age.Prankvertisements were the viral trend of 2013, and for a while, it seemed like every week a new company was pranking their customers in order to sell stuff. These were …

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New e-book: Mastering the Basics of Social Campaigning

This blog post is 6 years old. Please, when reading this, be mindful of its age.Later this year, I will be releasing a new guide to social and digital campaigning for unions, titled Unionify: Social Campaigning for Unions. I’m releasing a few chapters as previews, …

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Five reasons your union should use Facebook Ads Power Editor

This blog post is 6 years old. Please, when reading this, be mindful of its age.More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. …

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You can now advertise on Facebook only to your members

This blog post is 6 years old. Please, when reading this, be mindful of its age.An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions …

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Should your union measure a Net Promoter Score?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed …

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What makes something go “viral”?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably …

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Is this the future of unions?

This blog post is 6 years old. Please, when reading this, be mindful of its age.There is a tide starting to rise in the world of progressive activism, and unions in Australia and globally may get caught in it. The tide is comprised of decentralised, …

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“If a tweet worked once, send it again” — and other social media lessons from The New York Times

This blog post is 6 years old. Please, when reading this, be mindful of its age.Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York …

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Alex's STORY

Campaigner, strategist, author

Alex has spent his entire career working in the union and climate movements to build a better future for all. He is a committed unionist and activist, and has written on how progressive movements can win.

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