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Best union and non-profit websites of 2013

This blog post is 7 years old. Please, when reading this, be mindful of its age.For the past few years, I’ve written up an article listing what I think are some of the best union and non-profit websites from the previous 12 months (2010, 2011, …

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Campaigning and Bargaining for Climate Action

This blog post is 7 years old. Please, when reading this, be mindful of its age.At the end of November, I spoke at a climate conference at the University of Toronto, about a union climate campaign I organised from 2008 to 2011. The presentation was …

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Best practice digital optimisation from Greenpeace and Optimizely

This blog post is 7 years old. Please, when reading this, be mindful of its age.Conversion is the most important digital metric your union should be focusing on. It simply means the proportion of visitors to a page on your website who take a specific …

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Hamba kahle Madiba

This blog post is 7 years old. Please, when reading this, be mindful of its age.“What counts in life is not the mere fact that we have lived. It is what difference we have made to the lives of others that will determine the significance …

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Should your union advertise online?

This blog post is 7 years old. Please, when reading this, be mindful of its age.Should unions advertise online?ย This question came up while I was travelling in the USA. How can your union determine whether it’s worth spending the time and money running ads, whether …

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Should “viral” be a goal for your union social campaign?

This blog post is 7 years old. Please, when reading this, be mindful of its age.A few years ago, I remember regular requests for “viral” content for the union campaigns that my colleague and I ran. This was not only a mostly impossible task, but …

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Five warning signs Tony Abbott is turning Australia into a reckless, rogue charcostate

This blog post is 7 years old. Please, when reading this, be mindful of its age.Today, tens of thousands of people around Australia rallied for action on climate change. An almost 360 shot of the #climaterally in Melbourne this morning. Lots of passionate people. #climateaction …

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Why your union cannot afford to ignore Google+ any more

This blog post is 7 years old. Please, when reading this, be mindful of its age.I’ve long been scornful of Google+, but no longer. And your union cannot afford to ignore this much maligned social network either. Only a few unions are on Google+. Unions …

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The one digital & social media metric your union should care about

This blog post is 7 years old. Please, when reading this, be mindful of its age.Here’s a quick question: what is the most important number for your union’s Facebook page, Twitter account or website? Take a few moments to consider the answer before you read …

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Avoid this catastrophic social media mistake

This blog post is 7 years old. Please, when reading this, be mindful of its age.Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is aboutย social media. But practical experience and lots of research …

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Six mistakes for your union to avoid when using social media

This blog post is 7 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On …

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Five ideas for your union’s blog

This blog post is 7 years old. Please, when reading this, be mindful of its age.Recently I was asked to follow up on a year-old promise to write a blog post about unions’ digital content strategy. Back in 2012, I wrote two posts advocating that …

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Alex's STORY

Campaigner, strategist, author

Alex has spent his entire career working in the union and climate movements to build a better future for all. He is a committed unionist and activist, and has written on how progressive movements can win.

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