Campaigning

Commentary and advice on all types of campaigns, whether digital or traditional.

Clicktivism or Slacktivism? Stop Coal Mining

Activism or “Slacktivism”? Are we a nation of online slackers?

This blog post is 5 years old. Please, when reading this, be mindful of its age.Sunday Style had a feature article by freelance journalist Sarah Ayoub, looking at online activism, an article for which I was interviewed a few months ago. Last month it was Facebook friends urging me to sign a petition to save …

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Digital leadership for unions

Does your union leadership “get” digital?

This blog post is 5 years old. Please, when reading this, be mindful of its age.Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. …

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Best practice digital campaigning

What is best practice online campaigning (and why is it so difficult)?

This blog post is 6 years old. Please, when reading this, be mindful of its age.A week ago, The Guardian’s Global Development Professionals Network held a live-chat with a panel of global digital campaigners to talk about “best practice”. On the panel included campaigners from highly regarded outfits like Avaaz, Change.org and Kony 2012 creators …

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Cognitive biases and effective communications

Using evidence-based science for effective communications

This blog post is 6 years old. Please, when reading this, be mindful of its age.Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the …

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