Campaigning

Commentary and advice on all types of campaigns, whether digital or traditional.

Science alone won’t change climate opinions, but it matters

This blog post is 6 years old. Please, when reading this, be mindful of its age. I’ve often highlighted useful articles about cognitive and behavioural insights that I believe are useful for unions and progressive campaigners. This time, I’ve decided to republish an entire article by Ben Newell from The Conversation, because I want to …

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Defining your union’s promise and standing for something

This blog post is 6 years old. Please, when reading this, be mindful of its age.If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially …

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How to get members to talk about your union on social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a …

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Ten “prank-vertisements” for your campaign stunt inspiration

This blog post is 6 years old. Please, when reading this, be mindful of its age.Prankvertisements were the viral trend of 2013, and for a while, it seemed like every week a new company was pranking their customers in order to sell stuff. These were effective videos as entertainment (whether they helped sell anything is …

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