Category: Campaigning

Myths and misperceptions about marketing for unions

Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular perception that marketing is just opinion polling, focus groups and TV advertising. Despite this, every […]

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Science alone won’t change climate opinions, but it matters

I’ve often highlighted useful articles about cognitive and behavioural insights that I believe are useful for unions and progressive campaigners. This time, I’ve decided to republish an entire article by Ben Newell from The Conversation, because I want to draw it to the attention of my readers. It ties strongly to my earlier article, asking […]

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Why unions should understand member lifetime-value

All unions want to grow and increase their membership. Significant efforts and resources are devoted by unions to recruitment and the effort of signing up new workers to be members. The cost of signing up new members however can be substantial. These can include hiring and training new staff, resourcing them (e.g. cars, phones, computers, […]

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Defining your union’s promise and standing for something

If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially pressing. The key to nailing your narrative and developing a strategic communications plan is simple: […]

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