Campaigning

Commentary and advice on all types of campaigns, whether digital or traditional.

Five reasons your union should use Facebook Ads Power Editor

This blog post is 6 years old. Please, when reading this, be mindful of its age.More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be …

Five reasons your union should use Facebook Ads Power Editor Read More »

You can now advertise on Facebook only to your members

This blog post is 6 years old. Please, when reading this, be mindful of its age.An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to …

You can now advertise on Facebook only to your members Read More »

Should your union measure a Net Promoter Score?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way …

Should your union measure a Net Promoter Score? Read More »

Scroll to Top