Category: Campaigning

Four things unions should know about mobile

If your mobile communications and transactions aren’t on your union’s radar, hopefully this blog post will help convince you to raise it as a priority. Here’s some statistics to help emphasise why: Currently 10% of all worldwide Internet traffic is done through mobile browsing. That is a 162% increase since 2010 (Pingdom). 36% of all […]

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Day -6: Why focus is essential for campaigning

Have you been following the Australian election? There’s a lot happening each day, with announcements, stunts, gaffs and ads. All of this creates white noise — a political static — from which impressions are difficult to form. Most people, who do not pay attention to politics, form impressions about political issues and elections. With media […]

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Should unions invest (more) in mobile advertising?

Smart phones in Industrialised nations are becoming ubiquitous, not only when people are “on the go” but as secondary screens when viewing television or consuming other media (like the radio or reading newspapers). This multiscreen behaviour not only means that unions should urgently ensure their websites are mobile and tablet friendly, but new research from […]

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Day -33: The turn out election

It is 33 days until Election Day. What has changed in electioneering in Australia since 2010? Obama-style Firstly, I think the progressive parties have watched the Obama campaign very closely. They’ve taken the two most obvious elements of that campaign — data and the ground game — and started to implement in-house capabilities. In Victoria […]

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