Category: Elections

Day -6: Why focus is essential for campaigning

Have you been following the Australian election? There’s a lot happening each day, with announcements, stunts, gaffs and ads. All of this creates white noise — a political static — from which impressions are difficult to form. Most people, who do not pay attention to politics, form impressions about political issues and elections. With media […]

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Day -33: The turn out election

It is 33 days until Election Day. What has changed in electioneering in Australia since 2010? Obama-style Firstly, I think the progressive parties have watched the Obama campaign very closely. They’ve taken the two most obvious elements of that campaign — data and the ground game — and started to implement in-house capabilities. In Victoria […]

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Obama 2012 Campaign Report

In 2012, I spent over two and a half months working full-time as an Organizing Fellow with the Obama for America campaign. Based in Boston Massachusetts, the campaign’s focus was winning the next-door battleground state of New Hampshire. Working full-time on the campaign gave me an incredible opportunity to experience first-hand how the famed Obama […]

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Political brands: just a buzzword or a real thing?

Read any number of journalist or blogger commentaries over the last several years and you will have seen the infiltration of marketing terms like “brand”, “positioning”, public relations, image management and more. Obama is the most recognisable example of this “political brand” phenomenon, but we’ve seen it elsewhere: New Labour under Tony Blair (Gordon Brown […]

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