Elections

Day -6: Why focus is essential for campaigning

This blog post is 6 years old. Please, when reading this, be mindful of its age.Have you been following the Australian election? There’s a lot happening each day, with announcements, stunts, gaffs and ads. All of this creates white noise — a political static — from which impressions are difficult to form. Most people, who …

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Obama 2012 Campaign Report

This blog post is 7 years old. Please, when reading this, be mindful of its age.In 2012, I spent over two and a half months working full-time as an Organizing Fellow with the Obama for America campaign. Based in Boston Massachusetts, the campaign’s focus was winning the next-door battleground state of New Hampshire. Working full-time …

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Political brands: just a buzzword or a real thing?

This blog post is 7 years old. Please, when reading this, be mindful of its age.Read any number of journalist or blogger commentaries over the last several years and you will have seen the infiltration of marketing terms like “brand”, “positioning”, public relations, image management and more. Obama is the most recognisable example of this …

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