Category: Obama 2012

Obama 2012 Campaign Report

In 2012, I spent over two and a half months working full-time as an Organizing Fellow with the Obama for America campaign. Based in Boston Massachusetts, the campaign’s focus was winning the next-door battleground state of New Hampshire. Working full-time on the campaign gave me an incredible opportunity to experience first-hand how the famed Obama […]

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The lessons for unions from Obama’s 2012 campaign

I had the great fortune to work for the Obama for America campaign for two and a half months in Massachusetts and New Hampshire. I believe there are many elements of his campaign that unions could learn from. Of course, the organising model that Obama adopted was based on Marshall Ganz and Saul Alinsky. Nevertheless, […]

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The Drum: It’s the personal contact, stupid

My article about the Obama campaign was published on the ABC’s The Drum site. I have reproduced it below. [hr] If you believed the recent spate of articles focusing on Barack Obama’s high-tech campaign, you could almost believe that his unprecedented electoral success was down to his ‘Big Data’ team and cutting edge web developers. […]

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Day -2: It’s all about GOTV

More than two years of campaigning boils down into Get Out The Vote, the final week of the election — specifically the final Saturday, Sunday, Monday and Tuesday. The Obama campaign has put together field organisation that is unparalleled. This morning, I helped get off a team of over 60 volunteers from Cambridge, Massachusetts, who are […]

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