Category: Elections

The lessons for unions from Obama’s 2012 campaign

I had the great fortune to work for the Obama for America campaign for two and a half months in Massachusetts and New Hampshire. I believe there are many elements of his campaign that unions could learn from. Of course, the organising model that Obama adopted was based on Marshall Ganz and Saul Alinsky. Nevertheless, […]

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The Drum: It’s the personal contact, stupid

My article about the Obama campaign was published on the ABC’s The Drum site. I have reproduced it below. [hr] If you believed the recent spate of articles focusing on Barack Obama’s high-tech campaign, you could almost believe that his unprecedented electoral success was down to his ‘Big Data’ team and cutting edge web developers. […]

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Day -2: It’s all about GOTV

More than two years of campaigning boils down into Get Out The Vote, the final week of the election — specifically the final Saturday, Sunday, Monday and Tuesday. The Obama campaign has put together field organisation that is unparalleled. This morning, I helped get off a team of over 60 volunteers from Cambridge, Massachusetts, who are […]

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Day -4: Obama’s campaign strategy a lesson in discipline

There is a growing sense in the final days of the election campaign that Team Obama will narrowly win a second term for the President. When he does win, it will be because of the sharp, disciplined strategy that has successfully steered the campaign through treacherous shoals and rough waters. The brilliant thing about the […]

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