Opinion

Plain packaging just a bump for Big Tobacco

Another remarkable achievement can be added to the many of this Commonwealth Labor Government: the successful introduction of plain packaging for cigarettes. This is an important first step, and shows that Australia leads the world on reducing the terrible harm that tobacco products do to people and communities. However, let’s be under no illusions that…

Unions and the Age of Big Data

Big Data is all the rage at the moment. Leaders in every sector — business, government, non-profit, and unions — need to start thinking about the challenges of how to manage and constructively use all the data that their operations captures. According to IBM, Every day, we create 2.5 quintillion bytes of data — so…

How to make your message stick [infographic]

Back in March 2011, I wrote a short book review for Made to Stick, by Dan and Chip Heath. The book was about effective communication — how to get your ideas to break through the white-noise that surrounds most us through over-saturation of advertising messages. The book included a lot of stories (case studies) of…

Four member metrics every union should know about

Most unions in Australia have adopted a growth agenda — with a strong focus on joining new members to the union. This typically involves teams of organisers who specialise in signing up workers to the union. By all accounts, this tactic has paid off handsomely in the raw number of new members joining unions. The…

State Liberal Governments abandon people with disabilities

If you want an idea of how a Tony Abbott led Liberal Government will treat the most vulnerable people in our community, look no further than the derisory way that Ted Baillieu, Barry O’Farrell and Campbell Newman are treating people with disabilities. [box border=”full”]Update: Sign this petition calling for Baillieu to fund the NDIS trial…

Should you bother with QR codes?

Should your union bother with QR codes? I was recently asked my opinion on QR codes and whether a union should start to use them for a campaign. I was luke-warm on the idea to say the least, but apart from a general distaste towards them I couldn’t name any specific reasons. Well, regular columnist…