Category: Politics

Day -33: The turn out election

It is 33 days until Election Day. What has changed in electioneering in Australia since 2010? Obama-style Firstly, I think the progressive parties have watched the Obama campaign very closely. They’ve taken the two most obvious elements of that campaign — data and the ground game — and started to implement in-house capabilities. In Victoria […]

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Volume of political email is a campaign boon, not bane

Jason at the Restless Capital blog has written about some interviews he’s conducted with the people who moderate politicians’ websites and email accounts. He notes that difficulty comes from “the sheer volume of digital communication — especially email”. This volume problem is a larger one than the content of the communication. He shows the growth. […]

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Political brands: just a buzzword or a real thing?

Read any number of journalist or blogger commentaries over the last several years and you will have seen the infiltration of marketing terms like “brand”, “positioning”, public relations, image management and more. Obama is the most recognisable example of this “political brand” phenomenon, but we’ve seen it elsewhere: New Labour under Tony Blair (Gordon Brown […]

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How Labor can win in 2013

An article I wrote for New Matilda has been published. It examines what lessons Labor could learn from the Obama 2012 campaign to win this year’s Federal election. You can read the article here, and I’ve reproduced it below. [hr] This month’s Newspoll boosted Labor’s hopes about the next election. The commentators and Twitterati who […]

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