Category: Politics

Trust and credibility is very important indeed

Recently Julia Gillard has started to ask “who do you trust?” ”I’m happy now and in the 2013 election to say ‘who do you trust to manage the economy in the interests of working people?’,” Ms Gillard said… This echoes the same question that John Howard asked following the “children overboard” affair and the failure […]

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Responding to the organisational crisis facing the ALP

What can brand management and situational crisis communication theory do to help us understand and respond to the endemic crisis facing the Labor Party. Labor in Crisis? Firstly, is the ALP facing an organisational crisis? Certainly, most Canberra Press Gallery commentators think so. The literature helpfully defines an organisational crisis as: An organizational crisis is […]

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The ALP and The 22 Immutable Laws of Marketing (part 3)

With the meltdown over the Federal Labor leadership now a national farce, it almost seems redundant to talk about how Labor regularly and systematically violates the laws of marketing. There is no doubt, regardless of which side of the Rudd-Gillard fence you find yourself on, that this leadership debacle has grievously wounded Labor for a […]

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Gillard and the Labor Leadership (part 2)

In 2010, I welcomed Gillard’s ascendancy to the Labor leadership but expressed my concern over the circumstances of how she rose to be Prime Minister. Back then, I wrote: The fact that the parliamentary leadership of the Labor Party is determined by the vote of only Members of Parliament is now shown to be open […]

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