Technology

“If a tweet worked once, send it again” — and other social media lessons from The New York Times

This blog post is 6 years old. Please, when reading this, be mindful of its age.Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many …

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Facebook’s new changes will mean you need to pay to reach your fans

This blog post is 6 years old. Please, when reading this, be mindful of its age. If you’ve noticed a drop in the organic reach of your union’s Facebook page posts, you’re not alone. The changes have been made on purpose by Facebook to make page owners use promoted posts to artificially increase their reach. …

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Best practice digital optimisation from Greenpeace and Optimizely

This blog post is 6 years old. Please, when reading this, be mindful of its age.Conversion is the most important digital metric your union should be focusing on. It simply means the proportion of visitors to a page on your website who take a specific action, such as giving you their email address, register to …

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