Category: Technology

What makes something go “viral”?

Chances are, if you’ve been working in union communications, you’ve been asked at sometime to “make something go viral” by a colleague or superior. If you’re like me, you probably silently sighed to yourself. I’m a big advocate of social campaigning — that is, campaigns which integrate online and off-line action and emphasise the power […]

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“If a tweet worked once, send it again” — and other social media lessons from The New York Times

Michael Roston at Nieman Journalism Lab has an excellent and interesting article about the New York Times’ social media desk. With over 5 million followers on Twitter, The New York Times has some very pertinent advice and hard lessons, many of which are relevant to unions and other progressive organisations. The reason I encourage you […]

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Facebook’s new changes will mean you need to pay to reach your fans

If you’ve noticed a drop in the organic reach of your union’s Facebook page posts, you’re not alone. The changes have been made on purpose by Facebook to make page owners use promoted posts to artificially increase their reach. In a statement to major advertising partners, Facebook said “We expect organic distribution of an individual page’s […]

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Best union and non-profit websites of 2013

For the past few years, I’ve written up an article listing what I think are some of the best union and non-profit websites from the previous 12 months (2010, 2011, 2012) This year we are seeing a large growth in unions and non-profits who are melding great design with powerful digital organising tools. The most […]

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