Technology

Should “viral” be a goal for your union social campaign?

This blog post is 6 years old. Please, when reading this, be mindful of its age.A few years ago, I remember regular requests for “viral” content for the union campaigns that my colleague and I ran. This was not only a mostly impossible task, but also misunderstands the utility of social media for unions. Very …

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Why your union cannot afford to ignore Google+ any more

This blog post is 6 years old. Please, when reading this, be mindful of its age.I’ve long been scornful of Google+, but no longer. And your union cannot afford to ignore this much maligned social network either. Only a few unions are on Google+. Unions like the SEIU or peak bodies like the AFL-CIO are …

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The one digital & social media metric your union should care about

This blog post is 6 years old. Please, when reading this, be mindful of its age.Here’s a quick question: what is the most important number for your union’s Facebook page, Twitter account or website? Take a few moments to consider the answer before you read on. If my experiences with a number of unions and …

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Avoid this catastrophic social media mistake

This blog post is 6 years old. Please, when reading this, be mindful of its age.Forgive my hyperbolic heading, but hopefully this article will be worth it. All the union digital campaigning talk these days is about social media. But practical experience and lots of research from the non-profit sector and private sector shows old-fashioned email …

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Six mistakes for your union to avoid when using social media

This blog post is 6 years old. Please, when reading this, be mindful of its age.Social media campaigning is very popular with unions at the moment. A number of high profile, successful campaigns (both union and other civil society organisations) are driving this rise. On the whole, these campaigns are well-run, innovative, focused and (more …

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