Category: Technology

Four things unions should know about mobile

If your mobile communications and transactions aren’t on your union’s radar, hopefully this blog post will help convince you to raise it as a priority. Here’s some statistics to help emphasise why: Currently 10% of all worldwide Internet traffic is done through mobile browsing. That is a 162% increase since 2010 (Pingdom). 36% of all […]

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Should unions invest (more) in mobile advertising?

Smart phones in Industrialised nations are becoming ubiquitous, not only when people are “on the go” but as secondary screens when viewing television or consuming other media (like the radio or reading newspapers). This multiscreen behaviour not only means that unions should urgently ensure their websites are mobile and tablet friendly, but new research from […]

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Unions should master “medium data” before tackling “big data”

According to IBM, humanity creates around 2.5 quintillion bytes of data every day, sourced from the cameras, sensors, bank transactions, photo uploads, social media shares, smartphone GPS signals and more. This is “big data”. The vast amount of information that many organisations can now access and try to make sense of. For unions, big data […]

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Is it time to retire your union’s e-newsletter?

Email is still the most effective way to communicate with a large number of people cheaply and quickly. It’s more important than any amount of fancy social media, and if your union is hasn’t gotten started with email campaigning, start here. Many unions in Australia, and around the world, regularly communicate with their members with […]

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