Introduction to Online Campaigning for Unions

Introduction to Online Campaigning for Unions

Everything your union needs to get a winning online campaign started

This introduction is a resource for small to medium sized online union campaigns, run by one or two people who may not be experts in online campaigning.

This guide may also be read by a union leader who wants to get an overview of digital campaigning and contemporary best practice, but who will not necessarily be running the campaign.

What’s inside?

Online campaigning principles

  • Taking online support to the real world
  • Developing your strategy

Digital campaign technology

  • How to select your campaign tools
  • Social media best-practices

Campaign optimisation

  • Getting started with A/B testing
  • Setting up your analytics

Email campaigning

  • Selecting your email service provider
  • Campaign marketing automation

More online campaigning resources

Does your union leadership “get” digital?

Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over …
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