Dalfram Dispute (Manning Clark House)

The following are speaking notes for my speech at the Manning Clark House showing of the documentary “Dalfram Dispute 1938: Pig Iron Bob” (directed by Sandra Pires and the Why Documentaries Team in 2015). === Thank you for the invitation today. Firstly, let me acknowledge the traditional custodians of the land on which we meet,…

Future of Work (ALERA Conference)

The following are the speaking notes for a speech given at the Australian Labour and Employment Relations Association conference in Canberra in March 2018. === Thank you for the invitation today. Firstly, let me acknowledge the traditional custodians of the land on which we meet, and pay my respects to their elders both past and present. Two-worlds….

Does your union leadership “get” digital?

Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. Since then, it’s clear that the capabilities and benefits of digital tools (including web, email,…

Using evidence-based science for effective communications

Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the broad left’s obsession with “rationality” and fact-based arguments. I’ve previously written that progressives should give…

Myths and misperceptions about marketing for unions

Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular perception that marketing is just opinion polling, focus groups and TV advertising. Despite this, every…