Tag: AB testing

What is best practice online campaigning (and why is it so difficult)?

A week ago, The Guardian’s Global Development Professionals Network held a live-chat with a panel of global digital campaigners to talk about “best practice”. On the panel included campaigners from highly regarded outfits like Avaaz, Change.org and Kony 2012 creators Invisible Children. The entire article is worth reading, as it covers from pretty essential “dos […]

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Best practice digital optimisation from Greenpeace and Optimizely

Conversion is the most important digital metric your union should be focusing on. It simply means the proportion of visitors to a page on your website who take a specific action, such as giving you their email address, register to volunteer, signing a petition, joining the union, donating to a strike fund or similar. Optimisation […]

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“You look where they look”: research on design

People are hard wired to look at other people’s faces, and to look where other people look. This principle is an important one to keep in mind when you are designing your websites, leaflets and posters. UseableWorld.com.au has a very interesting post about how this phenomenon actually works. Here’s a little experiment with 106 people […]

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So, you’ve signed up for MailChimp, got yourself a new email template design, and started to track emails… and found out that none of your members read it. Why? Here are six reasons why your latest email was rubbish. Perhaps the open-rate was below average, or no one clicked through to the links, or perhaps […]

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