Tag: activists

How to get members to talk about your union on social media

One of the regular questions I receive from unions is “how can I get members (or activists) to share our message on Facebook?” or “what will get members talking about the union on Facebook?” Sound familiar? Union organisers instinctively know that a positive “union experience” can be a powerful trigger to encourage word of mouth recommendations from […]

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Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about […]

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Tips to help you choose the right activist & delegate database

Activists, delegates and volunteers are the lifeblood of campaigning organisations like unions. Effective campaigning means keeping a track of your activists and delegates, and to do that, you need a proper database. There are myriad databases out there, some purpose built for membership organisations and others built for campaigns with beginnings and ends. Selecting the right […]

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How to identify your motivated supporters

You’re a campaigner, or organiser. You know intuitively that some of your members or supporters are more active than others. They encourage other people to get involved, join, volunteer or sign up. They’re enthusiastic, loyal advocates of your organisation or union and sing your praises to their colleagues, friends and family. They’re promoters. Here’s the […]

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