behaviour change

Fare evaders

Dissecting Metlink’s new public transport fare evasion ads

This blog post is 11 years old. Please, when reading this, be mindful of its age.Metlink has been sold a terrible marketing campaign to discourage fare evasion. According to Metlink’s media release: With fare evaders taking more than 225,000 trips each weekday on Victoria’s public transport network, Metlink is stepping up its fight against fare …

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Facebook “likes” and the Commitment and Consistency Principle

This blog post is 11 years old. Please, when reading this, be mindful of its age.The “Commitment and Consistency Principle” is what psychologists have termed the desire in people to keep their thoughts consistent with their actions. Once a person has behaved in a certain way, they start to adjust their thoughts to be consistent …

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Lessons from behaviour change research: Why Clive Hamilton (and others) are wrong on climate “radicalism”

This blog post is 11 years old. Please, when reading this, be mindful of its age.Last week’s Crikey had an article by former Australian Institude head-honcho Clive Hamilton, arguing that Australia needs “a new brand of environmental radicalism”. Hamilton writes: After a high-pressure meeting in Canberra, in which the government dangled the carrot of a …

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Book Review: “Switch: How to Change Things When Change is Hard”

This blog post is 12 years old. Please, when reading this, be mindful of its age.When Save the Children campaigner Jerry Sternin arrived in Vietnam in 1990, he was tasked with reducing child malnutrition. The foreign minister told him, “You have six months to make a difference.” It was made clear to him that he …

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