book review

Short book review: Words that Work by Frank Luntz

This blog post is 9 years old. Please, when reading this, be mindful of its age.What can infamous Republican word-smith and pollster Frank Luntz tell progressives about effective communication? As it turns out, quite a bit. In Words that Work, Luntz reveals his magic tricks and secret messaging memos, and (for a book written before the …

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Review of “Made to Stick: Why Some Ideas Survive and Others Die”

This blog post is 9 years old. Please, when reading this, be mindful of its age.Nora Ephron, an American director and journalist, describes her early journalism professor setting an assignment for the class. He asked them to write a lead for their student paper. The lead is the first sentence in a news article – …

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Book Review: “Switch: How to Change Things When Change is Hard”

This blog post is 9 years old. Please, when reading this, be mindful of its age.When Save the Children campaigner Jerry Sternin arrived in Vietnam in 1990, he was tasked with reducing child malnutrition. The foreign minister told him, “You have six months to make a difference.” It was made clear to him that he …

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Quick Book Review: Hardball – How Politics Is Played Told By One Who Knows The Game by Chris Matthews

This blog post is 9 years old. Please, when reading this, be mindful of its age.Hardball – How Politics Is Played Told By One Who Knows The Game Chris Matthews – a former Democratic staffer for House Majority Leader “Tip” O’Neill and speechwriter for President Carter – has written a contemporary version of The Prince. …

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