Tag: branding

Defining your union’s promise and standing for something

If the conversations that I’m having at the moment are any judge, many unions and progressive organisations are looking closely at their communications and narrative. In countries or states with hostile conservative governments, like Australia or Canada, this is especially pressing. The key to nailing your narrative and developing a strategic communications plan is simple: […]

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Turn your union members into advocates

Every union organiser knows that the best person to recruit a new member isn’t the organiser but another member, a colleague. The most active, passionate members, who proudly encourage their work mates to join the union, often end up as delegates or shop-stewards. This word-of-mouth is not only the most effective way to encourage people […]

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Political brands: just a buzzword or a real thing?

Read any number of journalist or blogger commentaries over the last several years and you will have seen the infiltration of marketing terms like “brand”, “positioning”, public relations, image management and more. Obama is the most recognisable example of this “political brand” phenomenon, but we’ve seen it elsewhere: New Labour under Tony Blair (Gordon Brown […]

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Is Labor branding itself effectively?

Last year I wrote a (yet uncompleted) series of posts on Labor’s breaking of the immutable rules of marketing. (You can read part 1, part 2 and part 3.) With an election due around September this year, I thought I’d take a quick stock-take on whether Labor is branding itself effectively. Since the election of […]

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