Alex White
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Campaigning
Commentary and advice on all types of campaigns, whether digital or traditional.
What is best practice online campaigning (and why is it so difficult)?
Using evidence-based science for effective communications
Myths and misperceptions about marketing for unions
Science alone won’t change climate opinions, but it matters
Why unions should understand member lifetime-value
Defining your union’s promise and standing for something
How to get members to talk about your union on social media
Ten “prank-vertisements” for your campaign stunt inspiration
New e-book: Mastering the Basics of Social Campaigning
Five reasons your union should use Facebook Ads Power Editor
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