Alex White
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Campaigning
Commentary and advice on all types of campaigns, whether digital or traditional.
Unions are (badly) losing the data arms-race
Activism or “Slacktivism”? Are we a nation of online slackers?
Does your union leadership “get” digital?
What is best practice online campaigning (and why is it so difficult)?
Using evidence-based science for effective communications
Myths and misperceptions about marketing for unions
Science alone won’t change climate opinions, but it matters
Why unions should understand member lifetime-value
Defining your union’s promise and standing for something
How to get members to talk about your union on social media
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