clicktivism

A campaign case study: Unfriend Coal

This blog post is 8 years old. Please, when reading this, be mindful of its age.Over at the Climate Access blog, David Minkow showcases the 2011 Greenpeace campaign to pressure Facebook to adopt clean energy to power its massive servers. This campaign took place over 20 months and was successful in getting the social media …

A campaign case study: Unfriend Coal Read More »

Go where the members are

This blog post is 9 years old. Please, when reading this, be mindful of its age.Over at Cyber Unions (a website promoting new technology adoption by unions), there’s a post questioning whether unions should use Facebook. Author Walton Pantland has several reasons for suggesting that unions avoid Facebook, including (paraphrasing) “Facebook is not union friendly”, …

Go where the members are Read More »

Is “Clicktivism” ruining left activism?

This blog post is 9 years old. Please, when reading this, be mindful of its age.Micah White (no relation) in The Guardian has a provocative article that makes the case that online activism (“clicktivism” or “slacktivism”) is ruining left-wing activism because of an obsession with “opens, clicks, actions, sign-ups, unsubscribes, bounces and referrals”. Gone is …

Is “Clicktivism” ruining left activism? Read More »

Scroll to Top