Tag: clicktivism

Activism or “Slacktivism”? Are we a nation of online slackers?

Sunday Style had a feature article by freelance journalist Sarah Ayoub, looking at online activism, an article for which I was interviewed a few months ago. Last month it was Facebook friends urging me to sign a petition to save Meriam Ibrahim, who was sentenced to death for alleged apostasy in Sudan, at the same […]

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A campaign case study: Unfriend Coal

Over at the Climate Access blog, David Minkow showcases the 2011 Greenpeace campaign to pressure Facebook to adopt clean energy to power its massive servers. This campaign took place over 20 months and was successful in getting the social media giant to buy more renewable energy. Minkow’s article starts with “It’s all—or at least a […]

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Over at Cyber Unions (a website promoting new technology adoption by unions), there’s a post questioning whether unions should use Facebook. Author Walton Pantland has several reasons for suggesting that unions avoid Facebook, including (paraphrasing) “Facebook is not union friendly”, there are “privacy issues”, and “it encourages clicktivism”. He finishes by suggesting that unions promote […]

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Micah White (no relation) in The Guardian has a provocative article that makes the case that online activism (“clicktivism” or “slacktivism”) is ruining left-wing activism because of an obsession with “opens, clicks, actions, sign-ups, unsubscribes, bounces and referrals”. Gone is faith in the power of ideas, or the poetry of deeds, to enact social change. […]

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