There’s always a union somewhere that’s redeveloping its website, or creating a campaign-specific website, and it’s been a long time since I last pulled together a list of well-designed union sites. It’s fair to say that since 2013, union design standards have significantly improved, driven largely by Vic Trades Hall and the ACTU — both …
Five union websites worth getting inspired by in 2020 Read More »
Effective campaign and political communications is not about unity. It’s about division. This is something Tony Abbott knew very well. It’s something that Scott Morrison knows very well. Choosing your dividing lines, your battlelines, is the art of winning. The military has a lot to say about picking battle-lines — whole books of strategy. (As …
This blog post is 6 years old. Please, when reading this, be mindful of its age.Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. …
This blog post is 6 years old. Please, when reading this, be mindful of its age.Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the …
Using evidence-based science for effective communications Read More »
This blog post is 6 years old. Please, when reading this, be mindful of its age.Marketing is still widely disparaged as a term in the union movement, and progressive organisations generally. Partly this is a skepticism born from shows like Mad Men and The Pitch, and partly it is a misunderstanding drawn from the popular …
Myths and misperceptions about marketing for unions Read More »