communication

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Battlelines

Effective campaign and political communications is not about unity. It’s about division. This is something Tony Abbott knew very well. It’s something that Scott Morrison knows very well. Choosing your dividing lines, your battlelines, is the art of winning. The military has a lot to say about picking battle-lines — whole books of strategy. (As …

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Cognitive biases and effective communications

Using evidence-based science for effective communications

This blog post is 6 years old. Please, when reading this, be mindful of its age.Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the …

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Should Australian progressives pay attention to George Lakoff?

This blog post is 6 years old. Please, when reading this, be mindful of its age.We live in a post-fact world. I assert this for two reasons. Firstly, because it crystallises the conservative approach to public discourse, which is largely exemplified by lying, lying loudly and lying often. Secondly, because increasing scientific research demonstrates that …

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Communication is king

This blog post is 8 years old. Please, when reading this, be mindful of its age.I’ve got most of my experience in communications, marketing, graphic design and campaigning from the union movement, book-ended by political and non-profit experience. What I’ve seen across all three of these sectors is that communications, public relations, graphic design, and …

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