Tag: communication

Using evidence-based science for effective communications

Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice.¬†Effective communication is made even more challenging by the broad left’s obsession with “rationality” and fact-based arguments. I’ve previously written that progressives should give […]

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Prankvertisements were the viral trend of 2013, and for a while, it seemed like every week a new company was pranking their customers in order to sell stuff. These were effective videos as entertainment (whether they helped sell anything is debatable) because people love the dramatic irony and surprise of a prank — the sense […]

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Should Australian progressives pay attention to George Lakoff?

We live in a post-fact world. I assert this for two reasons. Firstly, because it crystallises the conservative approach to public discourse, which is largely exemplified by lying, lying loudly and lying often. Secondly, because increasing scientific research demonstrates that most people don’t use facts and evidence to form views and attitudes, or influence behaviour. […]

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Communication is king

I’ve got most of my experience in communications, marketing, graphic design and campaigning from the union movement, book-ended by political and non-profit experience. What I’ve seen across all three of these sectors is that communications, public relations, graphic design, and marketing are treated as interchangeable. They’re not. Marketing, PR, communications, graphic design are all different […]

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