communications

Day -6: Why focus is essential for campaigning

Have you been following the Australian election? There’s a lot happening each day, with announcements, stunts, gaffs and ads. All of this creates white noise — a political static — from which impressions are difficult to form. Most people, who do not pay attention to politics, form impressions about political issues and elections. With media …

Day -6: Why focus is essential for campaigning Read More »

Volume of political email is a campaign boon, not bane

Jason at the Restless Capital blog has written about some interviews he’s conducted with the people who moderate politicians’ websites and email accounts. He notes that difficulty comes from “the sheer volume of digital communication — especially email”. This volume problem is a larger one than the content of the communication. He shows the growth. …

Volume of political email is a campaign boon, not bane Read More »

Fluency, fonts and union design

Have you heard of the concept of fluency? Simply put (and for the purpose of this blog post), fluency is the “ease with which people process information”. Fluency affects a wide array of judgements people make about almost everything, and can influence our confidence in things, concepts, people or organisations. It turns out that a …

Fluency, fonts and union design Read More »

Scroll to Top