Tag: databases

Unions should master “medium data” before tackling “big data”

According to IBM, humanity creates around 2.5 quintillion bytes of data every day, sourced from the cameras, sensors, bank transactions, photo uploads, social media shares, smartphone GPS signals and more. This is “big data”. The vast amount of information that many organisations can now access and try to make sense of. For unions, big data […]

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Case study: using data to identify and develop activists

The Californian-based Alliance for Climate Education has a fantastic story about how it used its data to measure who amongst its supporters were turning into activists and leaders. I think it’s a really good example of how progressive non-profit organisations can use their CRM to achieve their mission (they’ve reached over 1 million students) and […]

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Tips to help you choose the right activist & delegate database

Activists, delegates and volunteers are the lifeblood of campaigning organisations like unions. Effective campaigning means keeping a track of your activists and delegates, and to do that, you need a proper database. There are myriad databases out there, some purpose built for membership organisations and others built for campaigns with beginnings and ends. Selecting the right […]

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Unions and the Age of Big Data

Big Data is all the rage at the moment. Leaders in every sector — business, government, non-profit, and unions — need to start thinking about the challenges of how to manage and constructively use all the data that their operations captures. According to IBM, Every day, we create 2.5 quintillion bytes of data — so […]

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