digital campaigning

Campaigning & organising in the time of coronavirus

The coronavirus pandemic has changed everything, and campaigning & organising is no different. Every union is rapidly working on new tools and techniques to adapt to the public health restrictions caused by coronavirus. In this newsletter, I’m going through some headline “best practice” for your union’s campaigning and organising during this crisis. For years, I’ve …

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hands with a green plant shoot

Should unions fundraise?

In this issue, I want to address the question “Should unions fundraise?” This is a question that occasionally gets debated, and for many (most?) union leaders, the answer is “no”. The reasons vary, but mostly come back to the notion that it’s not right for unions to ask for money from members who already pay …

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Digital leadership for unions

Does your union leadership “get” digital?

This blog post is 6 years old. Please, when reading this, be mindful of its age.Research undertaken in 2012 by pro-union academic Panos Panagiotopoulos found that globally, unions are increasingly viewing digital tools as essential to improving communications and member engagement. Over 61% of unions said that digital was considered a “priority” given budget and time constraints. …

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Best practice digital campaigning

What is best practice online campaigning (and why is it so difficult)?

This blog post is 6 years old. Please, when reading this, be mindful of its age.A week ago, The Guardian’s Global Development Professionals Network held a live-chat with a panel of global digital campaigners to talk about “best practice”. On the panel included campaigners from highly regarded outfits like Avaaz, Change.org and Kony 2012 creators …

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