Several years ago, when I first started to organise and manage email marketing campaigns to members of the union I worked for, I was a bit stumped. I was using an email marketing service (Mailchimp) which gave me a wide variety of segmentation options, to allow me to target the emails I was sending. Unfortunately, …
These are my notes for the Skype presentation that I gave this evening to the UNI Global Union Communicator Conference. I was asked to talk about “top social media tips for unions”. Top Social Media Tips for Unions Basis of my views are the Creative Unions manifesto. For too long, unions have been slow in …
Top social media tips for unions – UNI Global Union Communications talk Read More »
Susannah Vila (@susannahvila) from Movement.org has some fantastic advice on how to gain success in using email to for social good. The advice is written for progressive organisations of all kinds – and unions can certainly use the guidelines from Vila. Collecting email addresses and using them to mobilize your supporters is one of the …
Harnessing your email list for change: great advice from Movements.org Read More »
I am releasing my second free e-book for unions, this time focusing on using email for union campaigning. Introduction to Email Campainging for Unions This e-book looks at a widely used – and often misused – online campaigning tool: email. While some online campaigners have written the obituary for emails in this age of social …
Free E-book: Introduction to Email Campaigning for Unions Read More »
In Australia, most elections take place during the normal, general election period. The accepted wisdom is that local campaigns make up, at most, 3 percent of a candidate’s primary vote. The rest comes from the central campaign from party head office: television ads, the leader’s personal appeal, the party’s policies and so on. There are …
Seven online campaigning activities you should already be doing Read More »