Tag: Facebook ads

Five reasons your union should use Facebook Ads Power Editor

More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be wasting time and money. I’ve long argued that social media and Facebook in particular is […]

Read More

You can now advertise on Facebook only to your members

An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to reach their fans and supporters. The targeting for those ads has always been somewhat mysterious; […]

Read More

Facebook’s new changes will mean you need to pay to reach your fans

If you’ve noticed a drop in the organic reach of your union’s Facebook page posts, you’re not alone. The changes have been made on purpose by Facebook to make page owners use promoted posts to artificially increase their reach. In a statement to major advertising partners, Facebook said “We expect organic distribution of an individual page’s […]

Read More