Tag: Facebook for Unions

Five reasons your union should use Facebook Ads Power Editor

More and more unions are using Facebook to advertise, but chances are if you’re boosting your posts or advertising on newsfeeds, you’re using the standard “Self Serve” Facebook ad manager. This is potentially a big mistake, and you could be wasting time and money. I’ve long argued that social media and Facebook in particular is […]

Read More

You can now advertise on Facebook only to your members

An increasing number of unions are advertising on Facebook, either through the “traditional” sidebar ads or through promoted posts. Thanks to changes to Facebook’s newsfeed algorithm, more and more unions and progressive campaigning organisations are being forced to advertise to reach their fans and supporters. The targeting for those ads has always been somewhat mysterious; […]

Read More

Facebook for Unions – My new book is coming soon

Soon I will be launching a new book for unions, called Unionify: Social Campaigning for Unions. Before I publish the entire book, I am releasing a short excerpt: the chapter on Facebook. There are more than 1.15 billion people with a Facebook account in 2013, and over 618 million people use it daily. This platform […]

Read More