Tag: Facebook news feed

Facebook’s new changes will mean you need to pay to reach your fans

If you’ve noticed a drop in the organic reach of your union’s Facebook page posts, you’re not alone. The changes have been made on purpose by Facebook to make page owners use promoted posts to artificially increase their reach. In a statement to major advertising partners, Facebook said “We expect organic distribution of an individual page’s […]

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Getting your page’s updates in the newsfeeds of your fans and supporters on Facebook is the key to making the most of this powerful social media platform (and of course, your union has a social media strategy, right?). On this feed, “you can see different comments, status changes, tags, likes, videos, photos, and links, which […]

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