Tag: field organising

Should your union measure a Net Promoter Score?

Your union’s motivated and committed supporters — your activists, delegates and workplace leaders — are amongst your most important members. Most union leaders and organisers know anecdotally who these committed supporters are, but does your union have a systematic way to measure the levels of commitment and motivation amongst your members? I’ve written previously about […]

Read More

Day -33: The turn out election

It is 33 days until Election Day. What has changed in electioneering in Australia since 2010? Obama-style Firstly, I think the progressive parties have watched the Obama campaign very closely. They’ve taken the two most obvious elements of that campaign — data and the ground game — and started to implement in-house capabilities. In Victoria […]

Read More

Obama 2012 Campaign Report

In 2012, I spent over two and a half months working full-time as an Organizing Fellow with the Obama for America campaign. Based in Boston Massachusetts, the campaign’s focus was winning the next-door battleground state of New Hampshire. Working full-time on the campaign gave me an incredible opportunity to experience first-hand how the famed Obama […]

Read More

How to identify your motivated supporters

You’re a campaigner, or organiser. You know intuitively that some of your members or supporters are more active than others. They encourage other people to get involved, join, volunteer or sign up. They’re enthusiastic, loyal advocates of your organisation or union and sing your praises to their colleagues, friends and family. They’re promoters. Here’s the […]

Read More