Tag: framing union campaigns

Using evidence-based science for effective communications

Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice.¬†Effective communication is made even more challenging by the broad left’s obsession with “rationality” and fact-based arguments. I’ve previously written that progressives should give […]

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Five ideas for union recruitment of young people

Last year, there was an interesting story on Lateline about unions and young people, following the ACTU’s Congress. The story reported that union membership amongst young people was low, and that unions were looking at new ways to engage young people. Communicating to and engaging with young people (which I’m defining as 16-24) is notoriously […]

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The secret to strong messaging for your union: focus

Because unions are democratic organisations, accountable to members and with a leadership elected by members, as organisations they face considerable challenges in messaging. Add to this the fact that many unions have a diverse membership covering distinct and structurally different industries. It’s no wonder that many¬†unions struggle to develop strong, consistent messaging. The key to […]

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Over at Creative Unions is an interview I conducted with Paul Degenstein, the Chief Creative Officer of Canadian creative agency NOW Communications. NOW put together this fantastic video for the Manitoba’s Government Employees Union, entitled “Woke”. It does a fantastic job of creating a strong emotional connection with health professionals whose jobs rarely have a […]

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