framing union campaigns

Cognitive biases and effective communications

Using evidence-based science for effective communications

This blog post is 6 years old. Please, when reading this, be mindful of its age.Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the …

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The secret to strong messaging for your union: focus

This blog post is 7 years old. Please, when reading this, be mindful of its age.Because unions are democratic organisations, accountable to members and with a leadership elected by members, as organisations they face considerable challenges in messaging. Add to this the fact that many unions have a diverse membership covering distinct and structurally different …

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Interview with Paul Degenstein, Partner at NOW Communications

This blog post is 9 years old. Please, when reading this, be mindful of its age.Over at Creative Unions is an interview I conducted with Paul Degenstein, the Chief Creative Officer of Canadian creative agency NOW Communications. NOW put together this fantastic video for the Manitoba’s Government Employees Union, entitled “Woke”. It does a fantastic …

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Trust and unions: some polling

This blog post is 10 years old. Please, when reading this, be mindful of its age.Possum Pollytics reports on the 2010 professional rankings for honesty, conducted by Roy Morgan. The rankings are part of a ten-year series and asks people to rank various professions on their “perceived levels of honesty and ethical standards”. The list …

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