Tag: framing

Using evidence-based science for effective communications

Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice.¬†Effective communication is made even more challenging by the broad left’s obsession with “rationality” and fact-based arguments. I’ve previously written that progressives should give […]

Read More

Everything old is new again

Back in March 2009, when Obama was riding high from his historic win, and Rudd was still basking in the post-Apology glow, I wrote: …the US Republicans are cannibalising themselves, that they are struggling to find a leader, and that they have no clear strategy for combating Obama and the Democrat machine. Only two years […]

Read More

Tony Abbott has used his “direct action” plan as the counterpoint to Labor’s carbon price plan. Apart from the obvious purpose of “direct action” being Abbott’s desire to directly transfer hundreds of millions of dollars of public funds to private hands, his proposal should fail the “common sense” test. Climate change is like a fire […]

Read More

Every union communication challenge is unique – the circumstances, membership, employer, and so on are different every time. Having a framework to assist in messaging for diverse campaigns can make each campaign easier, and can help union communications anticipate what the employer (or opponent) may say. (George Lakoff called this “framing”.) The messaging quadrant The […]

Read More