Tag: Frank Luntz

Using evidence-based science for effective communications

Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice.¬†Effective communication is made even more challenging by the broad left’s obsession with “rationality” and fact-based arguments. I’ve previously written that progressives should give […]

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What can infamous Republican word-smith and pollster Frank Luntz tell progressives about effective communication? As it turns out, quite a bit. In¬†Words that Work, Luntz reveals his magic tricks and secret messaging memos, and (for a book written before the 2008 US presidential election) makes some predictions about the future of American politics. For progressives […]

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