George Lakoff

Cognitive biases and effective communications

Using evidence-based science for effective communications

This blog post is 6 years old. Please, when reading this, be mindful of its age.Many people in unions and progressive politics talk about “framing” — made famous by George Lakoff’s Don’t Think of an Elephant — but it’s difficult to see what that means in practice. Effective communication is made even more challenging by the …

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Should Australian progressives pay attention to George Lakoff?

This blog post is 6 years old. Please, when reading this, be mindful of its age.We live in a post-fact world. I assert this for two reasons. Firstly, because it crystallises the conservative approach to public discourse, which is largely exemplified by lying, lying loudly and lying often. Secondly, because increasing scientific research demonstrates that …

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I’ve got Obama’s back

This blog post is 8 years old. Please, when reading this, be mindful of its age.At the start of September, I’ll be embarking on a two month journey to campaign for Barack Obama as an Organising Fellow based in Boston. There’s no doubt that supporting Obama’s re-election is the right thing to do. Despite the …

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Short book review: Words that Work by Frank Luntz

This blog post is 8 years old. Please, when reading this, be mindful of its age.What can infamous Republican word-smith and pollster Frank Luntz tell progressives about effective communication? As it turns out, quite a bit. In Words that Work, Luntz reveals his magic tricks and secret messaging memos, and (for a book written before the …

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